In a bold move, Courtney Jeffries, a former sports executive, has thrown her hat into the startup ring with VRTL, an innovative platform designed to revolutionize fan engagement for entertainment companies. Launched in 2022, VRTL has already secured deals with big-name clients like the NFL's Atlanta Falcons and Jacksonville Jaguars, as well as ESPN and the Minnesota Twins.

VRTL's platform combines livestream, video chat, and proprietary fan engagement tools to drive loyalty and provide valuable data to clients. One of its standout features allows celebrities to sign virtual autographs for fans, personalizing the experience and making it more accessible than traditional in-person meet and greets.

What sets VRTL apart from other video chat or livestream services is its focus on fan engagement and its ability to provide clients with valuable data. The platform has seen a 60% conversion rate to paying customers after pilot events, with clients like the Atlanta Falcons using VRTL to host exclusive meet and greet events between season ticket holders and former players.

VRTL sells annual contracts to its clients, tiered in price depending on the types of events they want to host. The platform's flexibility and scalability have made it an attractive solution for entertainment companies looking to tap into the vast potential of virtual fan engagement.

As a pioneer in the sports tech space, Jeffries is confident that VRTL will change the game for fan engagement. With her extensive background in marketing and sales for teams like the Oakland Raiders and the New York Rangers, she's well-positioned to disrupt the status quo and bring virtual fan experiences to the forefront of the industry.