Mark Zuckerberg, CEO of Meta, has announced that Threads will finally allow users to set their default feed, a feature that has been requested by users since the app's launch. This update comes after a year of user demands and increased competition from other social media platforms.

The new feature, currently in testing, will enable users to choose between three options for their default feed: For You, Following, or a custom feed that they've set up. To set a custom default feed, users can open the Threads app, tap and hold on any feed at the top, and then select "edit feeds" to reorder their feeds. The feed that is placed in the first slot will be the one that appears when the app is opened.

This update is a significant response to user feedback, which has consistently requested the ability to see posts primarily from the people they follow. The For You algorithm has been reworked to focus more on accounts that users actually follow, rather than suggested content. This change is likely a result of increased competition from other social media platforms, such as Bluesky, which has sparked a series of improvements to Threads.

In addition to the custom default feed feature, Threads has also overhauled its search feature to make it more useful. The app now also supports landscape video, further enhancing the user experience. These updates demonstrate the impact of competition on driving innovation and improvement in social media platforms.

The decision to allow users to customize their default feed is a significant step towards enhancing user experience and satisfaction. By giving users more control over their app experience, Threads is likely to increase user engagement and retention. This update is a positive development for users and a testament to the power of competition in driving innovation in the tech industry.

As social media platforms continue to evolve, it will be interesting to see how Threads and other platforms respond to user demands and competitive pressures. One thing is clear, however: the ability to customize the default feed is a key feature that will enhance the user experience and set Threads apart from other social media platforms.