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Meta's social networking platform, Threads, is taking its Trending Now feature global, with Japan being the first country to get access outside of the US. The feature, which highlights conversations happening in real-time, is being tested with a small group of users in Japan, according to Adam Mosseri, the Meta executive who heads Instagram and Threads.
The move marks a significant expansion for Threads, which has been working to bring the feature to more countries after its successful rollout in the US earlier this year. While the company hasn't specified if the feature filters out political topics, it's likely that political conversations will still surface, given the nature of online discussions.
The expansion into Japan is a strategic move for Threads, as the country is known for its tech-savvy population and high social media engagement. The success of the feature in Japan could pave the way for further global expansion, as Threads looks to compete with other social media platforms in the market.
The Trending Now feature is a key part of Threads' strategy to increase user engagement and attract new users to the platform. By highlighting real-time conversations, the feature aims to make the platform feel more dynamic and interactive, and could potentially attract users who are looking for a more fast-paced and topical social media experience.
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