In a surprising turn of events, Ray-Ban Meta smart glasses have emerged as the top-selling product in 60% of Ray-Ban stores across Europe, the Middle East, and Africa, according to Upload VR. This revelation was made by EssilorLuxottica CFO Stefano Grassi during the company's recent earnings call, highlighting the significant impact of Ray-Ban Meta on the company's sales.

Despite the lack of multimodal AI features in the European market, due to regulatory uncertainty, the smart glasses have continued to attract consumers, possibly drawn to their innovative speakers and cameras. This early success has likely contributed to Meta's decision to extend its partnership with EssilorLuxottica into the next decade.

The success of Ray-Ban Meta smart glasses is a significant development in the tech industry, demonstrating the growing demand for innovative, wearable technology. As the market continues to evolve, this partnership is poised to drive further innovation and growth in the region.