This Black Friday, e-reader enthusiasts have a tough decision to make. Amazon's new Kindle Colorsoft has garnered attention with its impressive color screen, but Kobo's Libra Colour is offering a more compelling deal. Priced at $199.99, the Kobo Libra Colour is $80 cheaper than the Kindle Colorsoft and comes with features that set it apart from its Amazon counterpart.

The Kobo Libra Colour boasts the same color E Ink technology as the Kindle Colorsoft, with a crisp 300ppi resolution that's halved in color mode. While some may prefer the Colorsoft's more vibrant and neutral screen, the Libra Colour's 7-inch screen is warm and bright, with an adjustable natural light slider for customizable reading experiences.

What truly sets the Libra Colour apart, however, are its additional features. Unlike the Kindle Colorsoft, the Libra Colour offers stylus support, making it ideal for readers who want to highlight passages or take notes. The e-reader also features physical page-turning buttons, which many find more intuitive to use. These features come at a lower price point, making the Libra Colour a more attractive option for those in the market for a new e-reader.

In addition to its hardware advantages, the Libra Colour also offers software perks. The e-reader has native support for read-it-later app Pocket, allowing users to read articles offline. It also supports Overdrive, enabling users to borrow free library ebooks directly on their device. While the Libra Colour doesn't natively support Kindle books, users can still convert their Kindle library and read them on the device with some extra effort.

For those looking to take advantage of this Black Friday deal, the Kobo Libra Colour is available at Amazon, Target, and Rakuten Kobo for $199.99. If purchased with a $50 gift card, Rakuten Kobo is offering a $10 credit towards books, styli, and audiobooks. With its unique combination of features and lower price point, the Kobo Libra Colour is an excellent alternative to the Kindle Colorsoft.

In a crowded e-reader market, the Kobo Libra Colour stands out as a top contender. Its impressive feature set, combined with its competitive pricing, makes it an attractive option for readers of all kinds. As the holiday season approaches, the Libra Colour is sure to be a popular choice for those looking to upgrade their e-reading experience.

For more information on the Kobo Libra Colour, read our in-depth review. To stay up-to-date on the latest tech deals, sign up for Verge Deals and receive weekly updates on products we've tested.