In a recent revelation, Adam Mosseri, the head of Instagram and Threads, disclosed that the platform's video quality is influenced by its popularity. Videos that garner more views are displayed in higher quality, while less popular ones are shown in lower quality. This approach has sparked a heated debate within the tech community, with some users criticizing the move as "truly insane" and unfair to smaller creators.

Mosseri clarified that the decision is made on an aggregate level, not individual, and that the quality shift is not drastic. He emphasized that the platform biases towards higher quality for creators who drive more views, but it's a sliding scale rather than a binary threshold.

However, many users argue that this approach creates a system that privileges popular creators over smaller ones, making it harder for new talent to break through. Mosseri acknowledged the concern, but downplayed its significance, stating that the quality shift doesn't significantly impact user engagement and that content quality is more important to creators.

This controversy raises important questions about the role of algorithms in shaping online discourse and the opportunities available to creators. As social media platforms continue to evolve, it's essential to examine the implications of such decisions on the digital landscape and the entrepreneurs who rely on these platforms to build their audience.