Brazil and the United Nations have launched a new international effort to combat disinformation on climate change, dubbed the Global Initiative for Information Integrity on Climate Change. The initiative, announced at the G20 Leaders' Summit in Rio de Janeiro, aims to boost research on misinformation and fund nonprofit efforts to counter its spread.The initiative is a collaboration between governments and international organizations, with Brazil, Chile, Denmark, France, Morocco, the United Kingdom, and Sweden already on board. The goal is to raise $10-15 million over the next three years, which will be distributed to nonprofit organizations as grants to support research and public awareness campaigns on climate disinformation.The move comes as environmental disinformation spreads increasingly through social media, messaging apps, and generative AI, undermining scientific consensus and obstructing authorities' ability to respond effectively to the crisis. The initiative's webpage warns that this disinformation threatens the safety of journalists and environmental defenders working on the frontlines.United Nations Secretary-General António Guterres has also voiced his concerns, emphasizing the need to take on climate disinformation as the climate reaches a breaking point. The initiative marks a significant step in the global effort to combat climate change and promote fact-based information.

The initiative is a collaboration between governments and international organizations, with Brazil, Chile, Denmark, France, Morocco, the United Kingdom, and Sweden already on board. The goal is to raise $10-15 million over the next three years, which will be distributed to nonprofit organizations as grants to support research and public awareness campaigns on climate disinformation.

The move comes as environmental disinformation spreads increasingly through social media, messaging apps, and generative AI, undermining scientific consensus and obstructing authorities' ability to respond effectively to the crisis. The initiative's webpage warns that this disinformation threatens the safety of journalists and environmental defenders working on the frontlines.

United Nations Secretary-General António Guterres has also voiced his concerns, emphasizing the need to take on climate disinformation as the climate reaches a breaking point. The initiative marks a significant step in the global effort to combat climate change and promote fact-based information.